The Ultimate Rally 2027 | Provence & Verdon 🇫🇷

Five unforgettable nights. One extraordinary region. A new chapter of The Ultimate Rally.

In 2027, The Ultimate Rally returns to Provence & Verdon; one of the most spectacular regions we've ever explored. Expect legendary driving roads, breathtaking scenery, exceptional gastronomy and some of the finest hotels in the South of France, with carefully selected new roads and experiences making this edition even more special.

Picture sun-drenched vineyards, lavender-covered plateaus and ribbons of tarmac carved through dramatic mountains and canyons. Sweep along the spectacular cliffside roads of the Verdon Gorge, conquer legendary mountain passes, carve through endless switchbacks and flowing Provençal roads, and chase the Mediterranean sun through landscapes seemingly made for driving. All shared with fellow enthusiasts who live for the journey as much as the destination.

The adventure begins once again at the magnificent Château Les Oliviers de Salettes in Charols, before taking us deeper into Provence and onwards to Tourrettes. From there, a completely new final chapter awaits as we make our way towards Flayosc, discovering another selection of incredible roads along the way.

For our grand finale, we'll arrive at what might just be the most spectacular château hotel we've ever selected for an Ultimate Rally. Surrounded by the peaceful Provençal countryside, it's the perfect setting to bring five extraordinary days on the road to a close. That evening, we'll celebrate together with an exceptional Michelin-starred dinner, accompanied by outstanding wines and one final unforgettable night in Provence.

Expect ultra-luxurious 5-star hotels, exceptional dining, relaxed free evenings, spectacular driving roads and Michelin-starred gastronomy, all carefully curated around the things that make The Ultimate Rally special: driving, discovery, luxury and the people you share it with.

Unreal hotels. Unreal roads. Unreal food.
The Ultimate Rally returns.

• 4 days of driving
• 5 nights in 5* hotels
• 1000 km
  
• Provence & Verdon's greatest driving roads
• Côte d'Azur, Red Rock Road, Gorges du Verdon & Lac du Castillon
• An experience you will never forget

Aftermovie Ultimate Rally 2026

Embark on an unforgettable  journey delving into the charming landscapes of Provence and the Verdon region. Immerse yourself in opulent luxury at 5-star hotels, conquer thrilling winding roads, and behold mesmerizing views that will captivate you. Delight in the exquisite local cuisine, explore the beauty of the Provence and experience the stunning Gorges du Verdon, stunning roads of the Provence and the Red Rock Road.

Included:

• 5 nights at luxurious  5* hotels
• Welcome drink
• 5 delicious breakfasts
• 2 Michelin*  dinners 
• 1 culinary dinner at a local restaurant
  
• Wine package included at every dinner
• SPA acces 
• Parking at all hotels
  
• Provence & Verdon 🇫🇷
• Goodiebag
• Roadbook
• GPX File
• Professional photos
• Professional aftermovie
• Aftermovie evening in the cinema & dinner with drinks
• Photo book delivered after the event

27^th of June: Provence, France

The rally kicks off in the picturesque region of Provence, France. Check-in at Château Les Oliviers de Salettes in Charols, France opens at 15:00h, inviting you to settle in and enjoy the stunning panoramic resort, unwind at the spa, or take a dip in the scenic pool before the evening falls in the beautiful Provence region.

At 19:30h, join us for a welcome drink. The perfect chance to meet fellow participants. Following this, indulge in a luxurious Michelin* dinner paired with fine wines as we toast to the start of the Ultimate Rally 2027.

29^th of June: Red Rock Road & the Balcony Roads

Today, there’s no need to pack your bags. We’ll be staying a second night at our incredible 750-acre estate, giving us the freedom to head out for another unforgettable day of driving while everything remains waiting for us back at the hotel.

After breakfast, we set off to explore some of the most spectacular roads of the Côte d’Azur hinterland. One of today’s highlights is the famous Red Rock Road, where deep red cliffs, narrow winding tarmac and dramatic rock formations create an almost surreal driving landscape.

From there, we continue towards Gréolières and its spectacular French Balcony Roads. Carved directly into the mountainsides, these narrow and twisting roads offer incredible views across deep valleys and rugged Provençal scenery. Tunnels, overhanging cliffs and endless curves make this one of those routes that feels made for driving.

In the afternoon, we return to our 5-star estate, with plenty of time to enjoy the pool, spa or simply relax before the evening begins.

Tonight, we leave the resort behind for a special local dining experience. Private transfers will take us to a carefully selected restaurant, where we’ll enjoy a gourmet dinner together in an authentic setting. After dinner, our transfers will be waiting to bring everyone comfortably back to the hotel, so you can simply enjoy the food, the wines and the evening.

1^st of July: Verdon & Côte d'Azur

After a restful night, there’s no need to pack your bags. We’ll be staying a second night at our beautiful 5-star wine estate, leaving us free to enjoy one final day behind the wheel.

Today, we head further south on a carefully curated 210 km loop towards the Côte d’Azur, combining some of the region’s best-kept driving secrets with the quieter roads of the southern Verdon. Away from the famous tourist routes, expect narrow, fast-flowing roads, endless curves and remarkably little traffic; exactly the kind of roads we love to discover.

The route winds through remote Provençal countryside, hidden valleys and small mountain villages, with constantly changing scenery as we move between the rugged landscapes of the Verdon and the Mediterranean influence of the Côte d’Azur. These are roads you’re unlikely to discover by accident, chosen simply because they are fantastic to drive.

By mid-afternoon, we return to our peaceful wine estate, leaving plenty of time to enjoy the pool, spa and vineyards before getting ready for our final evening together.

Tonight, we bring the rally to a fitting close with an exceptional Michelin-starred dinner. A carefully curated menu will be paired with outstanding wines, creating one final gastronomic experience to share together. The perfect finale to several unforgettable days of driving, fine dining and discovering the very best of Provence.

Registered teams

28^th of June: Provence's lavendel fields & Verdon

Today, we leave Charols behind and set out on an unforgettable journey through the heart of Provence. The route takes us past picturesque villages, rolling countryside and endless lavender fields, following some of the region’s most beautiful driving roads before the landscape becomes increasingly wild and dramatic.

As we head south, the flowing Provençal roads lead us towards the spectacular rocky landscapes of the Verdon. Expect endless curves, impressive cliffs, deep gorges and breathtaking viewpoints as we make our way through one of France’s most spectacular driving regions. Around midday, we’ll pause for a suggested lunch stop before continuing towards Tourrettes.

By 15:30h, we arrive at our spectacular 5-star destination: an enormous 750-acre private estate surrounded by untouched Verdon nature. With two championship golf courses, multiple restaurants, an extensive spa, beautiful swimming pools and incredible views across the surrounding hills, it feels more like its own private world than a hotel.

After checking in, the rest of the day is yours. Unwind by the pool, visit the spa, explore the estate or simply enjoy a glass of wine on your private terrace. With several restaurants to choose from, tonight is a free evening. The perfect opportunity to slow down, enjoy the surroundings and relax after an unforgettable day behind the wheel.

After breakfast, we leave our vast Provençal estate behind and set out for one of the true highlights of the rally: a journey straight through the heart of the Verdon.

Today’s route takes us deep into one of France’s most spectacular landscapes, where turquoise waters, towering limestone cliffs and winding mountain roads create an incredible backdrop.

The highlight is the legendary Route des Crêtes, following the rim of the Gorges du Verdon, often referred to as Europe’s Grand Canyon. With sheer drops of up to 700 metres, dramatic viewpoints and spectacular roads carved high above the gorge, this is Provence at its most impressive.

After an unforgettable day behind the wheel, we continue south towards Flayosc, where our final 5-star retreat awaits. Hidden among hundreds of hectares of vineyards, olive groves and untouched Provençal countryside, this historic wine estate offers a completely different atmosphere for our final stay. Expect beautiful gardens, an extensive spa, swimming pools and exceptional gastronomy, all surrounded by the estate’s own vineyards.

After checking in, the evening is completely yours. Relax by the pool, enjoy the spa, explore the estate and its vineyards, or settle in with a glass of local wine as the sun goes down. Tonight is a free evening, giving you the opportunity to dine at your own pace and enjoy the peaceful Provençal surroundings before our final day together.

2^nd of July: Time to go home

After a final breakfast surrounded by the serenity of Provence & Verdon, it’s time to bid farewell and begin the journey home. With memories of breathtaking drives, stunning landscapes, and unforgettable moments, you leave refreshed and inspired, already dreaming of the next adventure.

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