The Ultimate Rally 2026 | Provence & Verdon

We’re evolving. The Ultimate Rally now runs 5 unforgettable nights (formerly 7), with each year dedicated to a single region, explored to the ultimate level.

For 2026, that region is Provence & the Verdon. Think sun-drenched vineyards, lavender-swept plateaus, and canyon-carved ribbons of tarmac. Sweep along the Verdon’s dramatic cliff roads, drive Col de La Bonette and the Red Rock Road, carve through the Luberon’s flowing switchbacks, and chase golden light across Provence’s most scenic routes. All in the company of fellow enthusiasts who live for the drive. Ultimate Rally 2026 starts at Château Les Oliviers de Salettes in Charols, France and ends in Tourrettes, France.

Expect ultra 5-star hotels, unique dinners, laid-back free evenings  and two Michelin-starred dinners showcasing the best of Provençal cuisine and exceptional wines. From aperitif to nightcap, every detail is curated for indulgence, camaraderie, and pure driving pleasure.

Unreal hotels. Unreal roads. Unreal food.
Our best rally yet.

• 4 days of driving
• 5 nights in 5* hotels
• 1000 km
  
• Provence & Verdon's greatest driving roads
• Col de La Bonette, Red Rock Road, Gorges du Verdon & Lac du Castillon
• An experience you will never forget

Aftermovie 

Included:

• 5 nights at luxurious  5* hotels
• Welcome drink
• 5 delicious breakfasts
• 2 Michelin*  dinners 
• 1 culinary dinner
  
• Wine package included at every dinner
• SPA acces 
• Parking at all hotels
  
• Provence, Côte d'Azur & Verdon
• Goodiebag
• Roadbook
• GPX File
• Professional photos
• Professional aftermovie
• Aftermovie evening with BBQ & drinks
• Photo book delivered after the event

Day 1: Provence, France

The rally kicks off in the picturesque region of Provence, France. Check-in at Château Les Oliviers de Salettes in Charols, France opens at 15:00h, inviting you to settle in and enjoy the stunning panoramic resort, unwind at the spa, or take a dip in the scenic pool before the evening falls in the beautiful Provence region.

At 19:30h, join us for a welcome drink. The perfect chance to meet fellow participants. Following this, indulge in a luxurious Michelin* dinner paired with fine wines as we toast to the start of the Ultimate Rally 2026.

Day 3: Col de la Bonette - Côte d'Azur, France

Leaving Mane behind, we drive north toward the famous Col de la Bonette, one of Europe’s highest roads. The higher we climb, the more the mountains take on a volcano vibe. Dark rocky slopes, bare ridges, and wide open plateaus that feel almost otherworldly. Every curve reveals sweeping views of jagged peaks and dramatic, moon-like landscapes, making this a drive you’ll never forget.

By 16:00h, we arrive in Saint-Paul-de-Vence, where our hotel rests in a tranquil corner of the Côte d'Azur. After checking in, you’ll have time to unwind, perhaps with a swim, a stroll through the resort, or simply soaking in the serene atmosphere. As the sun sets, gather for an elegant Provençal dinner featuring regional specialties and local wines. Enjoy a carefully curated menu in a warm, welcoming setting at 20:00h. An evening organized for you to savor, connect, and unwind together.

Day 5: Balcony Roads & Corniche de l'Esterel, France

After a restful night, you can leave your bags unpacked again as we stay two nights in the stunning resort.  Today’s drive takes us on a thrilling loop through some of Southern France’s most scenic and legendary roads. We begin with the balcony roads of the southern cols, winding along mountainsides with breathtaking panoramic views that stretch across the valleys below. Every curve is an invitation to enjoy the perfect combination of driving and scenery.

Next, we tackle the Lac de Castillon, where the water glows in turquoise blue and the road twists dramatically along the striking lake, a true feast for both drivers and photographers.

To round out the day, we venture back into a small section of the Verdon, revisiting the dramatic landscapes that make this region unforgettable. It’s the perfect finale to a day filled with excitement and awe-inspiring views.

By 15:00h, we return to our Provençal retreat. This evening, we celebrate the last full day of driving with an elegant Michelin-starred dinner, enjoying exquisite cuisine in a refined setting. A perfect conclusion to an unforgettable day on the roads of Southern France.

Registered teams

Day 2: Provence - Verdon, France

Today, there’s no need to pack your bags. In the morning, we’ll set out on an unforgettable drive through the breathtaking roads of the Provence region, home to Europe’s “Grand Canyon.” Around midday, we’ll pause for a suggested lunch stop, giving you a chance to savor the best local cuisine and take a well-deserved break from the road. After lunch, the journey continues along winding roads and dramatic cliffs, with endless views of the turquoise Verdon River and towering canyon walls stretching to the horizon. An exhilarating drive through one of Europe’s most spectacular landscapes.

Upon arrival back at our 5-star hotel, enjoy the inviting pool with vineyard views, as well as the spa facilities, during your first free evening. Choose to dine at the hotel’s restaurant or at a local restaurant nearby. The perfect setting for a relaxed evening with friends and time to deepen connections.

Departing Saint-Paul-de-Vence, today’s route takes us north through the striking landscapes of the Gorges de Daluis, often called the “Colorado of Nice.” This scenic Red Rock Road winds between deep crimson cliffs, over dramatic stone bridges, and through a series of carved tunnels. Each twist reveals new views of the rushing river below and the fiery red rock walls above. An unforgettable drive full of adventure, color, and awe.

By 15:30h, we arrive at our base for the next two nights; a sprawling five-star retreat tucked into the hills above Tourrettes. Spread across a vast estate, the property feels more like a private Provençal village than a hotel. Each suite is its own villa, offering complete privacy along with terraces that open out to sweeping countryside views.

The facilities are world-class: multiple pools, a championship golf course, expansive spa, and fine dining restaurants all at your fingertips. After the excitement of the day’s drive, you can take a dip, unwind with a treatment, or simply relax into the serene atmosphere.

This evening is yours to enjoy at your own pace. Take time to relax by the pool, visit the spa, or simply unwind with a drink as the sun sets. If you’d like to head out, you can explore the village and enjoy a leisurely dinner at a local restaurant, perfect for savoring the flavors of the region.

Day 6: Time to go home

After a final breakfast surrounded by the serenity of Provence & Verdon, it’s time to bid farewell and begin the journey home. With memories of breathtaking drives, stunning landscapes, and unforgettable moments, you leave refreshed and inspired, already dreaming of the next adventure.

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